What is local SEO marketing?

 

Local SEO (Search Engine Optimization) marketing, also known as local search engine marketing, is a successful marketing tactic in which local businesses market their brand and products online. This marketing tactic uses search engine algorithms and tools to rank local businesses by their relevancy and positive customer feedback. Though these algorithms may be difficult to understand it is important to remember three main principles when using local SEO marketing:

These SEO tactics are helpful when branching out from specific city limits because it allows small businesses to communicate with other business owners and create rapport with their customers. 

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Local SEO guides can help create a stronger online presence and should be used specific to each business. This means that one SEO strategy may work well with one business, but that strategy might not work with another- specificity is important when creating a personal local SEO. 

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Businesses should use local SEO to become a top search result- leading to more clientele- and use their website to advertise their products, making sure to include their physical business address. This allows a business’s website to gain more website visits, and promotes the physical business.

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Once a business’s local SEO is created, it is important for that business to continue to perfect their online reputation. As a physical store ensures quality products/services, friendly customer service and strong management, an online business should carry those characteristics as well. With a stronger online reputation, businesses are guaranteed to gain more followers and profit. Local SEO tools are available in various forms and through various service agencies, but businesses should first work on SEO tools they can use themselves.

 

A few services businesses can focus on are creating a Google business account, editing the business’s online information, and create a strong business website. By creating and editing these, it ensures customers receive correct information.

 

Need a Digital Marketing Firm You Can Trust?

 

Magnified Media is an digital marketing firm specializing in online marketing for businesses and small companies throughout the San Francisco Bay Area and beyond.  Based in Walnut Creek, California, we are their trusted outsourced marketing solution, focused on doing three things: getting them more online reviews, getting their business seen and creating content for their social media platforms.  Focusing on these key areas for our clients means they can run their business without worrying about when or where the next customer is coming. If you are in or around the communities of Oakland, Berkeley, Pleasant Hill, Danville, Livermore or San Francisco, we can help.  We help build their business through reputation.  Interested in seeing what we can do for your company? Schedule your free Online Presence Audit now.

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